Legend - Dr. Edward de Bono

Dr. Edward de Bono

“One very important aspect of motivation is the willingness to stop and  look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”

WHO

Dr. Edward de Bono is regarded as the leading authority in the field of Creative Thinking. He has written 70 books with translations into 34 languages and has been invited to lecture in 52 countries. He has worked with major corporations such as IBM, Du Pont, AT&T, and British Airways.

WHAT

He is the originator of ‘Lateral Thinking' which treats creativity as the behaviour of information in a  self-organizing information system such as the neural networks in the brain. His special contribution has been in taking the mystical subject of creativity and, for the first time in history, putting the subject on a solid basis. Some of his popular works include 6 Thinking Hats, Mechanism of Mind, 6 Action Shoes, I am Right, You are Wrong, and Master Thinker.

Critical Findings

1. Humor is by far the most significant activity of the human brain.

2. A memory is what is left when something happens and does not completely unhappen.

3. If you never change your mind, why have one?

FACTS

Birth          : May 19, 1933 in Malta

Education  :

• M.A. in Psychology and Physiology from Oxford
• D.Phil in Medicine and Ph.D. from Cambridge
• D.Design from Royal Melbourne Institute of Technology
• LL.D. from University of Dundee

Accolades  : 

• Won the Rhodes Scholarship at University of Oxford
• Invited to address the Commonwealth Law Conference in Vancouver, 1996
• Awarded the National Order of Merit, the highest honour, by the President of  Malta,1995
• Awarded the Pioneer Prize in the field of Thinking at the International Conference on Thinking at MIT in Boston, 1994
• Won the first Capire prize in Europe for a significant contribution to humankind, 1992
• His book “I am right, You are Wrong” has forwards by 3 Nobel laureates