10 Weak points to improve your Digital Marketing Strategy

If you are reading this article then you must be at least active on social media platform and would have heard the term Digital Marketing and its time to be part of this revolutionary strategy taking pace among the industries.

Many organizations have taken up the way of Digital Marketing and have included into their budget plan. If you have not done so far now is the time to carefully participate in this strategy. According to a survey 35% of organizations have already considered Digital Marketing as a part of their budget while 45% of organizations are doing Digital Marketing but not at a speed which is required.

Here are the concrete reasons to apply this strategy or be out of market in near future.

1. You are direction-less

I found some research that few companies do not plan for a clear strategy for the marketing and do not have clear goal to be achieved. They don't even have a clear vision of way they want to achieve the goals. Thus they do not put enough resources that is likely to be allotted to achieve goals and are unable to use any analytics for the ROI impact of strategies applied.

2. You won't know your online Market Share

If you are not considering Online Strategy for your business then you do not care about your online market share and will have to face the consequences in future when this platform will be unavoidable for anyone and will face cut throat competition from people who have already occupied this space.

3. Existing and Start-ups will gain the Market Share

If your business is not gaining any benefits then you will be loosing that market share to new startups and existing giant like amazon, flipkart, snapdeal, alibaba etc which will be difficult to regain in future.

4. You don't have powerful value proposition

Your clear online strategy for the existing and new customers will define their loyalty to you based your value proposition to them It will be really good to offer them good advantages when used this platform.

5. You don't know your online customers well enough

In online platform, you will only know the number with tools like google analytics and will be missing out on the customer sentiments which is to be given first preference. Kindly try to use various feedback tools to know the actual weakness in your platform and improvise the customer experience.

6. You are not Integrated

It is very easy to do digital marketing in silos but it will not be so much effective and will not get you the expected results out of your efforts that will grow into an impressive outlook. You should try to integrate digital marketing techniques with traditional marketing techniques to make your efforts worth looking for an impressive outcome.

7. Resource and Budget Constraint

In digital marketing if you do not have sufficient resources dedicated for it and you are not planning for some budget for it then it is likely to be the case that you will be shortly running out of market share due to high threats from competitors with big budget and resources devoted to this kind of promotional activity.

8.Waste by Duplication

When you do not allocate the sufficient amount of money and in this scenario many organizations outsource this activity to other agencies who will be paid to do the same activity and duplication of work will be there which may again result into bad results.

9. Not keeping yourself updated

In this space with newer technologies coming through market there are various approached that big brand like Dell, Amazon, Google, Tescos, Flipkart, Snapdeal, Uber etc are doing. They are trialling new approaches every now and then to keep us with audiences and growth of the company.

10. Non-optimization

While a company with website will always have analytics on hand but management should allow its team to look at the analytics and improve the required items in their strategy to be more effective. It might be the site user experience, email and social media marketing etc. It will be really helpful in getting visitors converted to customers.