The State of Digital Marketing in India: Budget and Channel Trends
Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.
The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies. Respondents work for firms in a wide range of industries, including e-commerce (17% of those surveyed), media/entertainment (12%), IT (11%), and financial services/insurance (10%).
Below, key findings from the report.
Areas of Investment
Respondents say their biggest areas of digital investment this year are social media (61% plan to increase spend), search (43%), and email marketing (40%).
Channel Engagement
Some 46% of respondents say they garner the most customer engagement from their social media efforts, and 33% say email sparks the most engagement.
Content Marketing
More than half (57%) of marketers in India say their company has a blog; the same proportion say their company is creating content for social media.
About the research: The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies.
The State of Digital Marketing in India: Budget and Channel Trends
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May 26, 2016
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good show thank you great work......thanx amit
ReplyDeleteA good article for the beginner to understand and learn about digital marketing and various ways of digital marketing.....
ReplyDeleteReally love to read about Digital marketing these days....A nice way to articulate the various approaches one can have for the business...surely would like to apply at least one of them
ReplyDeleteA nice article and learnt a lot about promoting the products ... Can you please tell me more about it
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