3 Must Ideas for Marketing in Current Trend

Its a new financial year from April-2016 and if you have missed your forecast in the last year, this is the time to rethink about it and apply this idea for growing your business keeping in mind the current trends in the world.

Here are the Out of Box ideas must for you to apply :

1. Inspire User-Generated Contents

User-Generated Content (UGC) is evolving wherein Brands are taking help from people on social media to promote their products or services to their friends, families, relatives , connections etc.

You can always ask the users to click a picture with your product and put it on social media with a particular hashtag. If you are into services then you can ask the users to share how your services helped them and mention it with a particular hashtag. In this way you can then highlight few hashtags that will be trending across the social media.

UGC is a very powerful tool through which you can always built you brand and the most beautiful thing about it is ITS TOTALLY FREE. There is no cost that you incur in such initiative and ROI is in this idea is infinitive as no money is invested in it. It is now becoming more popular among few companies to showcase their customers. e.g. Apple putting hoarding of the pictures taken by iPhone 6s by users.

This way user will promote Brand while promoting their picture and it will bring attention to his/her circle and influence them to purchase the product and participate in such activity.

2. More Videos

Video watching is the new trend setter today. Everyone including big celebrities are uploading various videos online and promoting their content.

Many sites are now launched with specific video content like YouTube, Netflix etc where users of these sites are more active these days.

According to the study done by Cisco, in 2016 69 percentage of traffic online will be due to people binge-watching. Many companies have already set a budget aside to do promotional activities for showing videos ultimately promoting their brand and communicating the message to the customer may it be any activity, launch, achievement, news, cause etc.

The better thing is that Videos need not be long and can be in shorter version communicating the message to do solid promotion of the brand.

According to a research, a company which does the promotional activities through videos is supposed to have great conversion rate than with approached like text display or still photos. A big boon is that with motion pictures people feel better connected than just a still image.

In case you plan to have lengthy videos for promoting your brand, please understand that people who view full video is your real target market and should be nurtured carefully to convert the business.

3. Newsletters

Are you really serious about growing your business this year ? then start sending Newsletters.

Yes, you are thinking correct. The actually printed newsletter with pages and of Paper which goes to actual mailbox of people.

You must be thinking "Is it really needed as I am living in Information age with advance technology"

Yes you might be right and that's why recommend you to send the Newsletter because your competitor will also be thinking of the same thing and thus is not bothered to send Physical Newsletters. In this way, you will have a competitive advantage if you are sending newsletters.

Few other reasons to consider sending Newsletters are here as well. Think how many mails you receive everyday and how many actual newsletters you receive everyday. If you are in managing field you must be receiving at least 50-100 mails per day and you would be sorting all the spams and important mails while there will be only few newsletters you would be actually receiving and that's why a neatly well designed Newsletter will make a mark to the person.

While for emails, once it is read and deleted, it goes to virtual trash bin and stays there for days without any access. It goes other way round with Newsletter which can be kept aside for day, weeks or months together and reader can have a look at it once they have free time. In this manner, your marketing message has more longetivity.

If older tactics aren't working out for you then its definitely time to take a new initiative to promote your brand. Think out of the box and generate ideas in to see how you can promote your brand in an in-conventional way.