Promising Marketing Techniques that exist since ancient times

As and when new technology is innovated, organization looks for the marketing utilization through that technology and grow their business in short time. Though today many technologies are flowing in the market, only few are giving promising results to the organizations and out of them are few marketing techniques that are unavoidable it seems as every organization applies for it.

As marketing professional when we go out to purchase any product in the market when we always have a tendency to look at the advertising techniques used for the product and how much convincing it for that product domain considering few other facts and figures. While we may like few of the technique and for others we may be breaking our head understanding "What on the earth was it?"

Still there are some techniques that haven't changed in hundred years and still part of business.....

While the following methods that were already there and may have take new forms today but still they have the huge impact on your business when you are talking about revenues. Marketers will definitely applause these techniques if they apply it to their business models.

 Promotional Gifts

Offering Promotional Gifts along with the purchase of the product will drastically get the attention of your customer for years all together. Promotional gifts are small items offered with a purchase of the main item. This is the way you can boost your revenues exponentially and that too with small investment only. It is the promotional gift that will be the most cost-effective way to reach and make impression to your potential customers. This way you can not only do your business strategy for current few years but coming many years. Though a conscious decision has to be taken based on the products and offerings together. But again this method exist since ancient times when kings were also presented with few other additional promotional gifts and today also with few twicks to it we are applying and using this technique.

Mailing

Mailings has also been present since many hundred years altogether. Mailing is still the best tool to do the direct selling and lead generation in current scenario. Though it have evolved in other form of Email still mailing in particular is the personal choice of businessman to do direct selling and for new lead generations for their business. A CEO of Training company mentioned "Mailing has been the best way we are getting ROI of many other approached we have in our organization. Its been there since ages and still its more promising to us that any other medium"

This way of Mailing will help to reach the customer who wants to look and feel the communication or have a better understanding of what we want to say. Though now a days Email is the medium that has taken place of the Mails, it does not look that promising and effective compared to Mailing. Thus Mailing is still one of the tools from ancient times we use today as well.

Sign Spinning

Sign Spinning might be felt very old technique but research has proven that it is one of the best way to hijack attention of any passerby towards your reading and attract them to your brand. This is really a great way still to connect with your audience. If we consider the really low cost on it, this is really a very effective tool for the marketers to look at for ROI purpose. It really makes spectacles with boast of sign posts across and always grabs the wandering eyes of passerby easily. In this you can communicate crisp and clear to them and register your brand by hitting their psych again and again if you have sign spinning after very few distances.

Jingles/Pitches/Slogans

Jingles/Pitches/Slogans have been used long time now and still it is most effective way of marketing as it is related with Human Psychology and languages we share rather than just a expensive marketing trick. Catchy phrases are the real way to make it to the customers mind and stay there for a longer period of time. I personally do sing some of the jingles and these jingles are more than 30 years old now and still it is with me. So the power of your catchy jingles will make the impression last forever. 

Slogans are also a catchy phrase launched by any organization which will be associated with their brand or product and thus will stay in the customers mind. Just an example is facebook. Also McDonald slogan "We'll love it" and Nike "Just do it" has made deep space into peoples mind. This the best way to connect audience with your organization without any much hassle. 

Similar techniques were used in past in the streets when announcement with a jingle or slogan about the product were made by hawker and promotions were done through it. Unbelievable to this day, we are using the same thing with little bit of change and ripping benefits.

These are basic few techniques we are using in our life and did not realize how long it has been with us in the same form it is.

Hope this article was of help to you. 

Thank you.

Amit Derasari