Futuristic Marketing Trends with advanced Technologies.

As we know that over a period of time with technological advancements, Marketing Strategies have changed drastically from the conventional strategies used in earlier days. In earlier days, only Hoardings, Posters, Banners, were used to reach to the larger group of audience. In current scenario, with technological and scientific advancement have reached to a point where in reaching people has just become a matter of few clicks only.

People are not able to visualize the futuristic marketing seeing the progress in current era and are struck with various options in reaching the target customers. Companies were doing Market Research before taking any decisions are now getting research done within few clicks and ease of analysis.

SLM is a new terminology in Marketing added recently. SLM means Social Marketing, Local Marketing and Mobile Marketing. These 3 categories generally covers up all the strategies used in current market scenario to be looked at.

In future, expected technologies are wearable gadgets and promotions in various gadgets will be a phenomenon to be followed by everyone once technology is available to the masses. Already gadgets like SmartWatch, Health Bands etc are hitting the markets at an affordable prices with good functionalities.

Also in future, Mobiles with Hologram technology is going to be launched which will be a revolutionary platform for various organization to give a similar experience to virtual reality, resulting in more impact and effective medium of communication and promotion.

Already Banners, pamphlets and hoarding are becoming outdated as digital technologies are taking over traditional marketing approaches. Still to make reach in villages, these type of traditional approaches very helpful but as telecom sector is growing its reach to village, digital technologies are also now penetrating with availability of infrastructure.

General challenges faced by digital approach is that there is a disconnect with consumer directly and executives fail to read the expressions of the customers and fail to respond correctly to them. It will become only one way communication and organization can be challenged with customer satisfaction numbers.

Facial Coding is the answer to all above challenges faced. Using this technology, technology will be able to read the facial expressions and accordingly can change the responses to the person. This way of approach will totally enhance personal touch for the customers and effectiveness for marketing will be at an extensive level.

Though the technology is in beta mode only, experiments suggest that the people who are part of the experiment are really amazed and loving the experience. Organizations are eagerly waiting for the final launch of such technology which will boost their strategy to the core of the Idea and Objective.

While many other technology have came up with answer to these kind of challenges faced by organizations. Few technology like Video calling, Holographic communication, Virtual Reality etc in the upcoming years which will be booming with the users, organizations can definitely take advantage it. Still these technologies also are not much in practice in developing as well as underdeveloped countries and regions.

Virutal Reality is also another technology that is going to become reality soon. Many VR Gadgets are already appearing in the market with various unbelievable features and at cost effective price also. It will be time when people would love to view any media in VR modes only and accordingly the market strategist will have to be prepared withe blue print of their plan to implement the same.

Wearable Gadgets  is another booming gadget that is taking place of traditional watch and providing features like media, message, calling, videos, images etc. There are already apps specifically developed for Wearable Gadgets and through these apps again Gadget Marketing will be another phenomena to be followed by Industry for promotions and Branding.

Wearable gadgets are also coming with sensors to help you improve your health as well. It will keep track of number of steps, heartbeats, sugar levels etc. Based on this it will help you with diet notifications. Ultimately it will be a good health companion in your personal life.

However, in past many technologies have came and only few have survived to meet expectations of users and only time will tell that which is the best technology that will lead the marketing initiative in the coming future.

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Thank You.

Amit Derasari