BluePrint for your Marketing Strategies

https://www.entrepreneur.com/article/253173

While Business Leaders are more focused on what they can do in a year, they are forgetting what they can achieve in 10 years. Leaders are loosing their vision in rat race and thus loosing the business.

I discussed with my mentor about this psychology and changing behaviors of Industrialist and he also shared his concerns over the topic and following are few items that may work out as a blue print for your Business Strategies specifically for the Marketing and Branding department of the company and enhance the Business Performance as a whole and not just a function in a year.

Here is a look at the steps in how you can be successful in a year. Entrepreneurs are more relevant people who would like to have a look at this kind of steps to be considered for their business to flourish.

1. Google AdWords

Google Adwords is receiving 35K queries every second which makes 40 million queries a day where people are looking for specific information. If you purchase the right key words for the products you are selling then it would considerably affect your product sell and queries for your business. It will help you to drive your business into totally new dimension.

2. Moz

Do your know why your competitors are selling better than you and your products are not at all visible on the market. You might have consider the visibility of your domain on search engine. Moz has developed a ranking system based on which for a particular domain you can easily identify that what are the reasons your site is not visible to your customers and based on that you can over your obstacles.

3. Help a Reporter Out

For the free publicity, you shall consider to be part of HALO (Help a Reporter Out). They will be sending queries everyday and you can definitely look out for sharing the expertise with them if it fall in your line of work. This way you will be getting free publicity amongst them and will have far greater reach as they are more reliable sources to customer than your marketing campaigns. It will also help you in boosting your SEO score.

4.  ReachOut

Use your expertise and share content on the most famous website who publishes the relevant content. You can then drive back the traffic to your site with readers queries and thus make them see your content. You can write dream publishers to your list of sharing expertise and importance of your expertise for content to their website as well. This will also work out a great deal for both.

5. Sidekick

If you are sending emails to your readers and not getting any response. Is it over ? Well, it should not be. You can use Sidekick tool through which you can track the status of your mails being read or are left unopened. You can also check who opened your mails how many times and thus can reconnect them serving their purpose and connecting your brand with them. The good part is the Sidekick package comes as Free and thus could be very useful to divert traffic to your site.

6. Display Remarketing

Showing advertisement of the content your customers has gone through but has not taken any action will actually make the difference. This way your will be more relatively connecting with them and have better chances to have effective selling of your products.

7. Email Marketing

According to a survey, Email Marketing produces 60 percent more ROI than any other. Try to collect as many email Ids as possible and share your products with them relevant to their interest and you can get wonderful response.

8. Online Reviews

Always send your satisfied customers an email note. Also ask for any further improvement that they can recommend to you. In 2016, people are referring the online reviews and its always good to be in good books of the customers on this matter.